Located 1500 feet above Monterey Bay on an estate steeped in rich history and tradition.
We are committed to sustainability from vine to table, and to being good stewards of the land for future generations. The vineyard is dry-farmed when possible, with minimal irrigation when necessary. We use organic inputs in the field, and no synthetic chemicals, additives, or animal-based products in the winery.
Our goal is to always allow the purest expression of our very special terroir. Our labels are inspired by the esoteric sciences, with the seed of life on every bottle. The artwork incorporates the five elements, Chinese astrology and sacred geometry, the patterns through which we view the world and through which our wine evolves as a living creation to its fullest potential.
In 1880, a California pioneer by the name of Pierre Cornwall and his wife Sada hiked from Glenwood, a small Santa Cruz Mountain retreat, over the southern slope of Mt Roberta and looked out over a vast, rugged mountainside that stretched out under a redwood blanket until it vanished into the Monterey Bay. The acreage on and around Mt Roberta’s southern slope had it all: a view of the bay, cooling fog, seclusion, and unmatched natural beauty. In 1881 they purchased the property and named it Heart O’ The Mountain. According to county records, they paid $500 for the 85 acre parcel. By 1887, Mr. Cornwall had established the vineyard and Santa Sada winery on the property, where the family produced wine until prohibition.
In 1940 Heart O’ The Mountain was purchased by renowned director Alfred Hitchcock. The Hitchcock family used the property as their second home, and entertained Hollywood’s elite at the mountain estate. Reportedly Hitchock wrote the screenplay for The Birds there. Members of the family are still in the Armitage wine club today.
In 1978, the Robert Brassfield family acquired the estate. The Brassfields have taken great care to preserve the historic estate much as it was during Hitchcock’s era and before, so much so that it feels like a trip back in time. The Brassfields produced their own label on the estate for many years until Brandon Armitage and Armitage Wines took over winery and vineyard operations in 2014.